BlackSheep is the first European venture capital fund, managed by EUREKA! Venture SGR Spa, with an entrepreneurial background that invests in the marketing and advertising technology industry.
The marketing and advertising industry is facing a big disruption, due to the sudden appearance of new regulations and the rise of new technologies. We created a new model of vertical & sector focused VC Fund to seize the opportunity.
We only invest in European tech companies which will transform the marketing industry through Big Data, A/I and Robotic Processes Automation technologies, as happened in the finance industry over 20 year ago.
The founding and managing team consists of digital marketing veterans, with 120+ year of experience as international entrepreneurs and executives, with 4 successful exits in the field and 5M€ of personal commitment in the Fund.
We primarily invest in technologies that aim to resolve the consumer identity across all the marketing channels, giving him full control and transparency over their personal data. For real.
We believe in tech companies that want to make Brands’ marketing decisions tidier, easier and faster, without system integration costs and need of technical skills.
We look at businesses directly involved in the orchestration of the marketing channels and personalization of communications, transforming ads in a continuous dialogue with the consumer.
When we look at marketing and communication technologies we are obsessed by the principles of "easability" and "no-code". An easable and no-code software is an application in which the final user doesn't need any IT or Data Science competence. The service can be used justwith a simple internet connection and a browser.
Specific focus on investments in technologies for marketing & advertising industry, with a management team composed by industry experts and veterans.
The Fund only invests in mid-stage rounds (usually Series A and B), balancing a strong innovation focus with an high level of maturity of the target companies.
The key-men are entrepreneur who held primary roles in the marketing and advertising industry in Europe and abroad, with a long and successful track record (4 exits).
The management team is large investor in the Fund, with over 8% of share on total asset under management. No conflicts or misalignment with investors.
We are looking for unique and disruptive B2B SaaS companies in the MADtech space, to change how marketing is managed today
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