Marco
Caradonna
Serial entrepreneur with deep knowledge of the media industry. Expertise in Digital Marketing, ROI measurement and go-to-market. Father of 5 children, passionate about extreme sports.
Biography & Career
Marco Caradonna was CEO of Carat Italia until January 2020, the leading media agency in Italy, with over €1.5 billion in advertising spending across TV, Digital, Radio, Print, Out-of-home, and Cinema.
He joined Dentsu Aegis Network in 2013 to escalate the digital approach of Simple Agency, a new generation digital marketing services provider he co-founded in 2008. Simple Agency was built on an innovative business model integrating marketing, media, creativity and technology, with the aim of simplifying the approach to marketing and advertising in the interactive industry.
In the early 2000s, he developed his career in Digital Marketing as Partner at FullSIX (WPP digital), where he built a strong foundation in data-driven marketing and digital strategy.
Marco is also an Angel Investor in start-up and scale-up enterprises, bringing operational expertise and strategic guidance to early-stage companies.
He graduated in Business Economy at Cattolica University.
