AI-driven data platform for privacy-compliant advertising — zero personal data disclosed.
Anonymised is a decentralised data privacy platform for advertising, with offices in London and Barcelona, that allows accurate targeting, retargeting and attribution without personal data. It uses patented identity technology and on-device machine learning to collect, aggregate and anonymise data on the consumer device.
Unlike other "cookieless solutions", the product enables walled garden-levels of targeting accuracy, retargeting and attribution without cookies and without collecting personal data — a game-changer for publishers, advertisers and consumers.
The platform connects publishers who want to better monetise their audiences with advertisers who want to increase marketing performance, with zero personal data disclosed at any point in the chain.
Anonymised's unique identity solution and edge profiling — where data never leaves the device and is not accessible by anybody — will prove to be disruptive in the market evolution.
— BlackSheep Ventures Investment Team