Roibox applies Geotargeting at Scale to dramatically improve digital advertising campaign ROI across all biddable delivery channels. Its SaaS platform is focused on location data, allowing brands to create a geo-diagnostic survey of their marketing funnel and directly fix all the mismatches found.
The core of the platform is its proprietary Roibox Grid Technology™, which holds 100,000 data points per square kilometer, using 1st party data, campaign data, and socio-economic data, and is directly plugged onto the advertising platforms (Google Ads, Meta, etc.).
This innovative approach allows brands to automatically identify and solve numerous previously unfixable mismatches in campaigns, by analyzing performance data and targeted territories based on geography — improving performance by up to 30%.
Unlike all other geo-marketing offline solutions, Roibox is directly plugged into the most important Walled Gardens ad-account. This is a real key competitive advantage.
— BlackSheep Ventures Investment Team