Milan, 15 March 2023 — Nexoya Ltd. receives $5 million in Series A financing led by BlackSheep MadTech Fund, managed by Eureka! Venture SGR, a leading European investor specializing in innovative marketing and advertising technology.
Nexoya has been automating and optimizing advertising budgets across channels for digital marketing since 2018. Nexoya integrates digital advertising channels and connects them with its AI-based solution that automatically allocates budget to maximize campaign performance.
Why BlackSheep backed Nexoya:
- The digital advertising market is growing and becoming more dynamic. ChatGPT from OpenAI has reinforced the disruptive dynamics that AI technologies have triggered in the advertising industry.
- In this context, AI-driven marketers are able to keep their advertising spending under control across all channels and benefit from the optimal performance of their campaigns.
- In 2022, Nexoya tripled its revenue and enjoyed stable growth of 12.5% per month — a trajectory that validated BlackSheep's core thesis on AI-driven marketing optimization.
Nexoya is headquartered in Zurich, Switzerland and serves enterprise brands and agencies across Europe. This investment represents BlackSheep's focus on AI-native B2B software companies that are transforming how businesses allocate and optimize marketing spend.