Spoki

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Spoki is an innovative company that has developed a conversational marketing platform. As a "Meta Business Partner," it integrates the official WhatsApp Business APIs, enabling businesses to automate and optimize customer communication for marketing, sales, and support activities. Spoki helps companies bridge the gap with prospects and customers, fostering direct relationships through chat conversations. The software allows businesses to send the right message at the right time, thanks to precise database segmentation and offers the possibility to create automated message flows with advanced logic.

Moreover, Spoki integrates with over 4,000 tools, including e-commerce platforms, CRM, ERP, and digital marketing tools. It has also implemented a product catalog on WhatsApp, dynamically imported from Meta, allowing users to select products, add them to the cart, and complete purchases directly in chat without accessing the website. Spoki is also a valuable support for customer care management, thanks to advanced ticketing features and AI-powered auto-responders. Its versatility makes it suitable for various sectors and applications, demonstrating improved strategic KPIs and increased sales achieved through the software.

The company is led by Giogio Pagliara, CEO and Founder.