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Shop Circle

A comprehensive operating system for eCommerce brands

Shop Circle is a London-based fast-growing eCommerce software company co-founded in 2021 by Luca Cartechini and Gian Maria Garamondi to provide eCommerce tools to fledgling entrepreneurs.


The Company, a tech startup buying and building e-commerce apps, with an initial focus on the Shopify and Amazon ecosystems, has embraced the AI revolution and promptly built several applications to support and automate the majority of brands' processes, offering a distinct advantage in operating and growing its suite of software. The final goal is to equip eCommerce entrepreneurs with the high-performance tools and expertise they need to scale business effortlessly.


To do that Shop Circle is developing in-house AI tools to enhance the scalability of their core operations across all phases. It has also launched a data-driven tech stack consultation program which leverages AI for personalized data-driven insights.



BASIC INFO

FUND: BLACKSHEEP MADTECH FUND

SECTOR: ECOMMERCE AI & RPA

TECHNOLOGY: ECOMMERCE OPERATING SYSTEM

INVESTMENT DATE: APR 2023

ROUND: Series A, 18,5M€

CO-INVESTORS: 645 VENTURES, 3VC, PRIMO DIGITAL, THE TECHSHOP, CDP

CO-FOUNDERS: LUCA CARTECHINI, GIAN MARIA GARAMONDI 

WEB: https://shopcircle.co/

Get Started

We believe in the Shop Circle vision to create a comprehensive operating system for eCommerce brands, providing them with the necessary technology to excel in today’s competitive global market.


BlackSheep Team

  • Umberto Bottesini
  • Marco Caradonna
  • Sandro Moretti
  • Giovanni Strocchi
  • Marcello Giordani
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