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ANONYMISED

The next generation Data Privacy Platform for marketers

Anonymised is a decentralised data privacy platform for advertsing, with offices based in London and Barcelona, that allows accurate targeting, retargeting and attribution without personal data. It uses a patented identity technology and on-device machine learning to collect, aggregate and anonymise data on the consumer device. 


Digital marketing and privacy have long been seen as a zero-sum game, but changing regulations and the moves of Apple and Google are fundamentally reshaping a trillion-dollar market. 


Anonymised has created a new standard for privacy and digital advertising based on-device technology. Unlike other ‘cookieless solutions’, the product enables walled garden-levels of targeting accuracy, retargeting and attribution without cookies and without collecting personal data, and it can be a game-changer for publishers, advertisers and consumers. 

BASIC INFO

FUND: BLACKSHEEP MADTECH FUND

SECTOR: ADTECH & AI

TECHNOLOGY: DATA PRIVACY PLATFORM 

INVESTMENT DATE: DECEMBER 2021

ROUND: SEED, 530K€ OF 1.1M€

CO-INVESTORS: SYNDICATEROOM'S SUPER ANGEL FUND, NOTTHINGAM TECHNOLOGY VENTURES, UK ANGEL INVESTORS

FOUNDER & CEO: MATTIA FOSCI

WEB: https://www.anonymised.io/

Get Started

Anonymised is unique identity solution and edge profiling (data never leave the device and are not accessible by anybody) will prove to be disruptive in the market evolution.


BlackSheep Team

  • Umberto Bottesini
  • Marco Caradonna
  • Sandro Moretti
  • Giovanni Strocchi
  • Marcello Giordani
  • Privacy Policy

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