The Swiss start-up Nexoya operates a SaaS platform that optimizes marketing campaigns in real time using machine learning and artificial intelligence.
Using proprietary AI algorithms, Nexoya determines the optimal budget distribution across all digital advertising channels such as the walled gardens (Google, Bing, Linkedin or Facebook) and the entire programmaric open internet ecosystem.
This process is automated to achieve the most cost-effective use of budget and minimize effort.
Nexoya has set global standards in digital marketing: thanks to its technology the analysis and the optimization of digital marketing campaigns doesn't require any personal data, respecting all the GDPR prescriptions.
Nexoya AG is currently represented at its headquarters in Zurich for the Swiss market, and in the summer of 2021 opened a second office in Berlin with a dedicated team for customers in Germany.
In 2022 Nexoya received the Food Marketing Award from Barilla and Lavazza for their AI-based solution. The jury of the FoodTech Innovation Award 2022 honored the company in the category "Using data". The AI-based SaaS solution enables online shops to automatically optimize campaign budgets in digital marketing.
FUND: BLACKSHEEP MADTECH FUND
SECTOR: ADTECH AI & RPA
TECHNOLOGY: CROSS-CHANNEL MARKETING CAMPAIGNS AUTOPILOT
INVESTMENT DATE: JAN 2023
ROUND: Series A, 1,6M€
CO-INVESTORS: ZÜRCHER KANTONALBANK (ZKB), TECVALOR INVEST AG
CO-FOUNDER & CEO: MARCO HOCHSTRASSER
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