Marketing & communication services market is one of the world's biggest and less automated industry. In the next years it will be completely rewritten both by the explosion of the Automation technologies, AI, Big Data, and the evolution of privacy laws. Europe will be at the center of this transformation.
Marketing agencies, consulting firms and incumbent tech players are converging in the same competitive arena. Despite the effort the result for Marketers is too expensive, too complicated, too slow and privacy unfit.
We only invest in AI, Big Data and Automation companies which are developing next-generation, no-code and easable SaaS solutions that enable Brands to plan, orchestrate, and optimize personalized marketing actions, in a explicit consumer’s consent framework. Europe is our playground.