AdTonos is a unique audio advertising platform that connects advertisers with publishers.
The marketplace offers multiple ad placements from well-known pre-rolls, through to mid-rolls and real-time ad replacement for live streaming. This provides advertisers with vast reach across digital audio channels, while radio stations, podcasters or music streaming services profit from the use of an effective tool that supports them in growing their revenues from online advertising.
AdTonos, as the first company in the world, has brought real-time interactivity to live radio with its YoursTruly™ technology created to deliver interactive audio ads. YoursTruly™ allows advertisers to dynamically insert interactive ads in live radio content and works: on all Echo devices or any smart speaker that has Alexa enabled, on all Google Home devices or any smart speaker that has Google Assistant enabled, on 100% of Android and iOS mobile phones with Android and Google Assistant turned on, or an active Alexa App.
Brands have, at their fingertips, an easy-to-reach audience of more than 272 million unique online audio listeners from the UK and worldwide and the potential of at least 5 billion ad playouts a month. AdTonos is supported by the UK’s Department of International Trade, helping the company to scale globally, and is a member of IAB UK, IAB Europe and the European Association of Commercial Radios, which represents commercial radio at the European Parliament.
FUND: BLACKSHEEP MADTECH FUND
SECTOR: ADTECH AI & RPA
TECHNOLOGY: AUDIO ADVERTISING PLATFORM
INVESTMENT DATE: JULY 2022
ROUND: Pre-Series A, 1M€ OF 2M€
CO-INVESTORS: PROTOS NEXT, SONY VENTURES
FOUNDER & CEO: MICHAL MARCINIK
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