ID Ward is a decentralised data privacy platform for advertsing, with offices based in London and Barcelona, that allows accurate targeting, retargeting and attribution without personal data. It uses a patented identity technology and on-device machine learning to collect, aggregate and anonymise data on the consumer device.
Digital marketing and privacy have long been seen as a zero-sum game, but changing regulations and the moves of Apple and Google are fundamentally reshaping a trillion-dollar market.
ID Ward has created a new standard for privacy and digital advertising based on-device technology. Unlike other ‘cookieless solutions’, the product enables walled garden-levels of targeting accuracy, retargeting and attribution without cookies and without collecting personal data, and it can be a game-changer for publishers, advertisers and consumers.
FUND: BLACKSHEEP MADTECH FUND
SECTOR: ADTECH & AI
TECHNOLOGY: DATA PRIVACY PLATFORM
INVESTMENT DATE: DECEMBER 2021
ROUND: SEED, 530K€ OF 1.1M€
CO-INVESTORS: SYNDICATEROOM'S SUPER ANGEL FUND, NOTTHINGAM TECHNOLOGY VENTURES, UK ANGEL INVESTORS
FOUNDER & CEO: MATTIA FOSCI